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Research papers

Integrating digital conversations

Our approach enabled us to deliver findings that were grounded on naturally occurring consumer conversations about the condition. Incorporating social intelligence allowed us to build a picture of the sufferer journey not limited by structured...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Ellie Osborne, Oliver Roberts
Company: Join the Dots InSites Consulting
November 11, 2018

Magazines

Research World (October 2011)

In this issue we look at how the digital and mobile revolution is impacting consumer insights.

Catalogue: Research World 2011
Author: ESOMAR B.V.
October 15, 2011

Research papers

New market research

New technology and tools are changing the practice of qualitative market research practice. Powered by the advent of broadband connectivity, social software, digital media and wireless devices, the Social Media Age has given qualitative researchers...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Lee Ryan, Jennifer Picard, Tom Ewing
Company: KANTAR TNS Malaysia
September 15, 2010

Magazines

Research World (October 2009)

For the traditional researcher, this issue of Research World may turn out to be the most heretical yet. Our contributors this month suggest that not only is our concept of research being challenged, but that it may also be a very good thing....

Catalogue: Research World 2009
Author: ESOMAR B.V.
October 1, 2009

Magazines

Research World (July 2007)

No-one would deny that online research has grown enormously and that it has become a dominant data collection method. It is clear that online behaviour has also changed rapidly, especially if we take into account Web 2.0 initiatives in creating a...

Catalogue: Research World 2007
Author: ESOMAR B.V.
July 1, 2007

Magazines

Research World (October 2005)

Every sector of our industry is now using advanced equipment or technology for computer assisted collection of information, for database storage, transmission or analyses for data mining purposes. Tools such as the familiar tachistoscope and camera...

Catalogue: Research World 2005
Author: ESOMAR B.V.
October 1, 2005